During and after pregnancy, breasts constantly change. This is why women are always looking for bras with a better fit. Traditional maternity bras are not designed to serve women throughout different phases of maternity (pregnancy, maternity and beyond). Therefore, we see that women are buying different types of bras in several sizes, much of which end up being thrown away. That is not only expensive, uncomfortable but of course very unsustainable.
We've developed the most carefree bra for expectant and new mothers: a bra that grows and shrinks along with the rhythm of the female body. One bra that supports women throughout all phases of early maternity.